Strategic Supplier of FMCG & Aquaculture Products to Major Retail Chains Across Africa

Afri-Group is a leading African supply and distribution company specializing in Fast-Moving Consumer Goods (FMCG) and aquaculture products, supplying large-scale retail outlets, supermarket chains, wholesalers, and regional distributors across Africa.

We operate at the intersection of volume, consistency, and quality, ensuring uninterrupted supply of essential consumer goods and protein-rich food products to the biggest retail outlets in the country and beyond.

Supplying Africa’s Leading Retailers

Afri-Group is structured to meet the stringent requirements of national and multinational retail chains, including:

• High-volume order fulfillment
• Strict quality and food safety standards
• Reliable delivery schedules
• Competitive and stable pricing
• Scalable supply capacity

Our systems are designed to integrate seamlessly with retailer procurement, warehousing, and replenishment models.

Product Portfolio

FMCG Supply

We supply a broad portfolio of high-turnover FMCG products that form the backbone of modern retail shelves.

FMCG Categories Supplied to Retail Chains:

• Food Staples & Packaged Foods
  Rice, flour, sugar, cooking oil, snacks, beverages
• Household Essentials
  Detergents, washing powder, dishwashing liquids, cleaning products
• Personal & Hygiene Products
  Soap, toothpaste, sanitary products, personal care items

Our FMCG supply model prioritizes product availability, shelf consistency, and fast replenishment, enabling retail partners to maximize turnover and customer satisfaction.

Aquaculture & Freshwater Fish Supply

Afri-Group is a trusted supplier of aquaculture and freshwater fish products, sourced primarily from Lake Kariba, one of Africa’s most productive inland fisheries.

Fish Products Supplied:

• Tilapia (Bream) – Fresh, frozen, whole, and processed

• Kapenta (Matemba) – High-protein, nutrient-rich fish with strong regional demand

• Other Lake Kariba Fish Species – Seasonal availability

We supply fish products in retail-ready, bulk, and private-label formats, suitable for:

• Supermarkets
• Hypermarkets
• Cash & carry outlets
• Food service chains

End-to-End Supply Chain Capability

Afri-Group manages the full supply chain from source to shelf, ensuring quality and traceability.

Our Capabilities Include:

• Strategic sourcing from approved producers
• Quality control and compliance
• Cold-chain and ambient logistics
• Centralized and regional warehousing
• National and cross-border distribution

This integrated approach allows us to support multi-branch retail networks and cross-border retail expansion.

Regional & Cross-Border Reach

Afri-Group supplies products nationally and across regional markets, supporting retailers with:

• Cross-border distribution
• Regional stock balancing
• Consistent product specifications across countries

We align our operations with SADC and continental trade frameworks, enabling seamless expansion beyond domestic markets.